A Flowing Design With Ageless Appeal

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The spacious great room is the perfect place for friends and family to gather. Tan walls with alabaster trim and recessed ceiling painted a warm beige-grey set the stage for custom furnishings in shades of beige and brown with pops of yellow. Easy-to-care-for engineered hardwood floors extend the length of the expansive space.

If there is one thing in our increasingly busy lives that offers comfort, it’s the concept of “home.” More than four walls and a roof overhead, our home is a haven where we can retreat, relax and regroup. It’s the colors, furnishings and personal touches we choose that make it truly ours.

No one knows this better than John Genoni, president of Beachland Homes, who grew up in the construction industry. “My father is in real estate development in Melbourne, and I remember watching his houses being built. I knew that’s what I wanted to do when I got older,” says John, recalling early impressionable years. When an Arthur Rutenberg Homes franchise became available in Indian River County, he didn’t have to think twice. 

That was over two years ago. Since then, John; his brother Chad, who handles the financial end of the business; and John’s wife Nicki, who oversees marketing and sales, have turned their attention to constructing custom homes at The Polo Grounds, River Club, Cache Cay and Indian Trails. 

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