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Bird on the Green

Bobby Bird's Vero Beach golf store reflects his lifelong dedication to the game he loves. "It's all I've ever done," he says.

Vero Beach native Bobby Bird is pictured in his $30,000 golf simulator which helps analyze a customer’s swing. 

Vero Beach native Bobby Bird is pictured in his $30,000 golf simulator which helps analyze a customer’s swing. 

By some people’s standards, Bobby Bird has never had a real job. Yet there probably isn’t a man in Indian River County more dedicated to the game of golf than Bird, the owner of the Golf Roundup store on Miracle Mile. Born and raised in Vero Beach, Bird’s entire professional career has evolved around golf.

It’s somewhat of a family tradition. His father, Richard “Dick” Bird, spent time as a PGA professional, as well as founding Bird Realty and serving 16 years as an Indian River County commissioner. Bobby also had uncles who worked in the golf business, and even his grandmother played the game, sinking a hole-in-one just three weeks before she died at the age of 70. “That’s a sore subject with me,” says Bird. “I’ve never made a hole-in-one. I’ve had it right there on the edge of the hole, but never had it drop.”

Read the entire article in the March 2010 issue