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A Celebration of Citrus Style

Vero Beach’s most famous export is colorful and fresh.

Indian River citrus began in 1807, and rapidly became the most important agricultural product in our area. While our local fruit, especially grapefruit, is popular in many countries, our leading importer is Japan – Indian River grapefruit accounts for over 95 percent of all of the Florida fruit shipped there.

Vibrant, healthy and fresh – the adjectives used to describe our favorite local citrus – set the tone for this stylized tribute to local growers. Photographed at the Hogan & Sons packing house, circa 1940.

Read the entire article in the January 2012 issue